At Flight our coffee is ethically sourced, masterly roasted and made by championship baristas.
So what does this all mean?
Ethically sourced: It means each stakeholder in the coffee chain earns a sustainable living from the way we do business – from the farmers to the washers, to the importers and our baristas – we believe this is the way all entrepreneurs should do business.
Masterly roasted: Our roasting is done by an all female team of roasters. Their meticulous attention to detail is what makes every roast their own masterpiece.
Made by special imperfect hands of our championship baristas: This is important – our coffee is not perfect nor should it be – our coffee is about the barista that takes special care in making each cup of coffee.
Being expertly trained and championship-ready each barista goes through intensive training to ensure that each cup is tamped by his unique signature, and his love and passion for amazing coffee. His tamp is truly his signature.
So why is tamping so important to us?
Well if your barista does not tamp the coffee, you may as well be drinking from an automated bean-to-cup vending machine. This is a definitive clue as to the level of skill and knowledge of the barista preparing an espresso beverage by how he or she tamps the coffee. Tamping is the compacting of the ground coffee in the port filter prior to brewing. How a barista tamps will be a major determinant to the quality of the espresso, because compacting the coffee firmly and uniformly forces the water to flow through the grounds in a manner that extracts the best of the coffee’s flavours.
That is why we say – each of our barista’s tamp is truly their signature of passion for amazing coffee.
Be Brave. Discover.
We encourage our people to be greater than their own self-imposed limitations.
Each barista and manager’s career in our stores is a personal journey to discover their own passions. We support our staff in moving closer to work and we assist them in starting their own businesses – their careers in Flight has to challenge them to dream bigger.
Our baristas are championship ready. This means each barista is taken through our barista academy where they are trained in coffee appreciation, the art of making the perfect cup and the technical skills to master the perfect espresso. This is not only a 2 to 3 year training experience, but an ongoing journey of understanding coffee origins, farming methods and roasting. All our baristas are encouraged to compete in local and international barista competitions – this allows them to discover the ever-changing world of coffee.
All our food is designed by our Food Innovation Kitchen.
Our team of passionate master innovators and chefs takes their to create the freshest sandwiches, wraps and salads with a unique South African flavour. Carb-free and low GI dishes plus many others are constantly designed to fit busy lifestyles.
Our freshly baked premium pastries, cakes and cookies are made with the best butter and flour, hand-made with care and prepared with love.